Abigail Posner – Proof Beauty & Brains Are Not Mutually Exclusive

Abigail Posner Interview With ChanceTV

“Human behavior flows from three main sources: desire, emotion, and knowledge” – Plato

The most successful brands, and corporations, that have built retail empires through revolutionary marketing strategies, owe it all to one exceptionally brilliant woman; Abigail Posner. Long known for being one of the great strategists in the business world, Abigail is the head of strategic planning at Google’s Brand Unit – her very own think tank that she created, which shapes the world’s most powerful brands. In a nutshell, she leads an umbrella strategy team, comprised of the Creative Strategy, Creative Effectiveness and Branded Content teams.

***Abigail Posner Cracks Creativity For Us***

Their aim is to provide their clients with the most in-depth understanding of users in the digital space, and translate these human and creative insights into strong strategies for creative and content development. With a remarkable understanding of human behavior and engagement in today’s ever-changing society, she has effectively guided companies in tapping into myriad cutting-edge global opportunities.

***A Genius Who Is Generous With her Wisdom***

Aside from being an author and world renowned keynote speaker, Ms.Posner is also a ground-breaking innovator in the field of marketing, and communications. Well known for her focus on unlocking creativity, and making sense of human beings’ relationships with today’s digital norm, she provides a WHOLE-listic approach and an exceptional perspective into advertising strategies, tools and practices.

***Should Abigail Posner Be Running The World***?

Abigail’s early passion for understanding human behavior led her to acquire a degree in social anthropology and graduate Magna Cum Laude at Harvard University. This knowledge played a large role in honing her insights into what motivates consumers’ actions, and how this influences creating product development, branding and marketing.

Launching her professional career in management consulting, she worked for DDB Worldwide Communications Group, in New York, for 11 years. Abigail spearheaded DDB’s strategic advertising efforts for leading global brands such as Pepsi, Hershey, Cigna, Cotton Inc. and Acela. Before working at Google, she functioned as an Executive Vice President & Strategy Director for Publicis, where she directed the strategy division to develop efficient global marketing campaigns for industry giants such as Nestlé, Coca-Cola, and L’Oréal.

***Microsoft Finding Out What Abigail Posner’s Thinking***

At Google, Ms. Posner consults with advertisers, and marketers on corporate culture, and helps to develop effective efforts for industry brands like Nike & Toyota. While at Google, she used her extensive background in anthropology to launch an industry first, thought leadership series on human beings’ deep, emotional relationships with the digital space: Humanizing Digital.

With her unique, and expansive approach’s practical applications in business, she stimulates companies’ human components to spring into action; adopt latest cultures, and behavioral styles that bring about revolutionary innovation and growth.

***When Abigail Talks The World Listens***

A world-renowned speaker, Ms. Posner has spoken at key conferences including: PSFK, APG, SXSW, eMerge, MAD, CDX Forum, Yale & Columbia Business Schools, and C2MTL. She sat on the World Design Capital Selection Committee, The Disruptor Foundation, Jay Chiat Awards Judging committee 2014 and on the boards of FAWN, Michelle Phan’s lifestyle company, and TheSocialArchitects.

She has engaged thousands of audiences, and has even been the keynote speaker at the World Business Forum. She shares her insights with millions of people worldwide, and inspires them with her “outside the box” thought processes.

***Helping Save Brick & Mortar Retailers***

She has been published in countless articles discussing marketing, that decode how technology can be both inspiring, and useful. She is a regular contributor to Advertising Age, and has been featured in Business Insider, Huffington Post, La Presse, CNBC, & Globes Israel.

***Abigail Posner’s Beauty Blog/Podcast***

If she weren’t busy enough, she regularly blogs on her site devoted to beauty, Beautyskew.com. Ms.Posner resides in NYC with her husband and 3 children.